OVO energy

Switch to smart

We love OVO. They’re a brand who sells energy, but who care more about happy customers. They wanted to get rid of the pain and inconvenience of topping up pre-pay energy, so they developed their unique Smart Pay As You Go (PAYG) product. And SHARP got the word out.

For such a revolutionary product, it was all or nothing. We needed to transform consumer mind-sets about PAYG, breakdown barriers and show that there was another way to get good energy.

So we launched a 360° integrated campaign spearheaded by DRTV showing how OVO makes topping-up a breeze. And we made sure this message was at every customer touchpoint across TV, OOH, radio, press, and DM. The results? We doubled OVO’s response rate. Job done.

6-sheets announced you can do it anywhere – top up, that is

6 sheets
6 sheets

Door drops featuring OVO Smart PAY+ benefits and savings

Door drops featuring OVO Smart PAY+ benefits and savings

Driving the message home on Sheffield’s buses

Driving the message home on Sheffield’s buses

Local press ads

Local press ads
DMA SILVER

Response rates doubled

Achieved lowest cost per acquisition

Uplift in brand awareness

“The SHARP Agency demonstrated real consumer empathy and delivered a wide range of great creative ideas across all media. Most importantly, we’ve seen a great consumer response to the campaign.”

 

Joe Bull, Head of Marketing & Strategy, OVO